Social networking has really changed our lives over the years of it’s existence. Different types of so-called social media keep on popping out everywhere on the internet. A lot of these sites cater to young audience. Then facebook bursts into the scene capturing a larger margin of users from all demographics, but still keep the idea of connecting to relatives, friends, old friends and internet acquaintances.
He changes his Facebook blog at least three times a week. The guy is clearly self-involved and most likely a narcissist. He wants his ego stroked more than, um, any other part of him, which is no fun for you. Besides, he’ll never love you as much as he loves himself.
Your brand should be built around what you can do for your website visitors or your customers. You need to have one area of expertise that you want to focus on for branding purposes. For example, you can become “The Idea Guy” or “The Laptop Mom” (both of which are branding statements that work for two entrepreneurs). Focus your branding statement on one central idea and it will be much easier to show it off. Show off your expertise on your blog, on the social networks and throughout all of your products. Make sure that your content is localized around your expertise so you can show off your skills on your blog, with your social media updates and in your written pieces.
Give yourself a break. You don’t have to write a 350 page book like your colleague to be successful. It doesn’t even have to be 150 pages. Simply write a short book approximately 100 pages long and fill it with your insightful information, your expertise and/or your experiences. You get to shorten your examples and stories. With a short book, you have no pressure to add every piece of information you know about your topic. Instead, if you have too much information divide your material into two books. Your customers will love you for it. They’ll buy both books because they are easy to read and short.
2) Then use good ole Google or the search engine of your choice and search for blogs of people in your niche. You are looking for people with complementary products or services to yours. Those who are also active on social media will have links on their blogs to their setting up social profile. So what you should do is to follow them. Follow them on Facebook, Twitter, LinkedIn. Subscribe to their RSS feed as well and their newsletter if they have one.
Next thing put a widget up on your social networks. You can find avid followers if you create your own blog or articles. And it is much easier if they can vote or like the content of your blog and also try to re-post or re-tweet the content. Some of the networking site has widget generator.
Blogs make money off of ads and recommending products or creating their own products. This is one thing that I plan to do with my own blog. I only plan to recommend products that I use and services that I trust.