Over the past years spammers have used all sorts of techniques to beat search engines, who are trying to stay one step ahead. Many years ago it was sufficient to stuff your keywords into your page’s meta tags and img alt attributes. Then spam website directories to create links was what was needed. We have seen a move off what you put on your website and what other people think of your website.
This will all help to increase your page rank (PR). Find sites that are good quality i.e. they have a lot of good fresh content and aren’t just putting up loads of adverts, and make sure they aren’t your direct competitors.
Finding a good keyword tool is vital if you are to increase your web traffic and thus more sales. There are a few tools that can be extremely helpful. For example, Keyword Rank checker tool can be particularly useful in this regard. http://keywordrankcheckertool.com/ checker tool is a free tool for Firefox that comes courtesy of SEOTOOLS. The amount of information that you can find out about your site and where it ranks via this tool is substantial. This is a very good way for you to learn more about where your site currently stands. Programs like Wealthy Affiliate also offer a variety of tools that will address the question what keywords does my site rank for. You will receive a keyword research tool, and much more.
Since these tools are free and they are very simple to use, why not benefit from them? Don’t make the mistake of just putting your marketing strategies in place and hoping for the best. You may have a remarkable small business with amazing products or services to offer. However, the reality of the situation is this – if people can’t find it they will never buy it. Make sure you have good Keyword Rank Checker Tool and your flow of traffic will continue to increase.
Important note about your keywords. Search engines evaluate keyword prominence, keyword weight, and keyword density when determining a site’s ranking. All three are calculated individually for the page, the title tag, the description tag, as well as other areas on a page. Keyword prominence means how close the keyword is to the beginning of your page. Keyword weight refers to how many times a particular keyword or phrase can be found on the page. Keyword density is the ratio of the keyword to the other words on the page. You do not want the keyword weight or density to be too high, as this can appear to the search engine as “keyword stuffing” and most search engines penalize sites that stuff their keywords.
Look carefully at what features will cost more. Most ecommerce providers offer a base set of features for a low setup cost. In some cases, that is all you will need. You should look carefully at what features will increase the price in order to avoid sticker shock after you get started.
13. Where you can make reference to another blog post, article or news item to buttress your comment, by all means please do, as you come out as highly informed this way and increase your chances of being favourably looked upon by the webmaster.
When designing your website, be sure to take your time and do the best job you can to optimize your website. You will be glad you took the extra time to do so. It might be the one thing that makes a difference in whether you are in the top 10 sites and get lots of traffic, or you are down near the bottom and no one can find you. Remember, this is one of the most important things you can do to help your business in its marketing. You want your site ranking to be high up on the list, and your search engine rank to be high as well.