These days to be successful in internet marketing you need an integrated marketing strategy. This entails websites, autoresponders, product funnelling, webinars, articles, blogging, tweeting etc, etc, etc…
Most affiliate programs will give you an affiliate website (sales page), banner or link to advertise. If you decide to advertise the affiliate program website you can not add or remove items from the website. Creating a blog and linking to your affiliate website gives you more control over design and content.
Search for yourself online. Simply go to Google and search for your company, you may be extremely surprised in what you find! I know we were, since the first page of results contained nine links to bad reviews or our competition, while only one was to our website. So if people searched for us online we were not making a good first impression. Google also has “alerts” which can be emailed directly to you as soon as a new result pops up in your name, which was also a big part of what we did. Again, direct someone to manage this day to day and cc everyone when something important comes up. The alerts are very simple to setup and change.
Since 2003, blogs have been increasing in popularity. People have blogged about current events, war, politics, television shows, television stars, terrorism, and almost any other topic you can imagine. Contribute to the project are used to inform people about services and products by allowing people to post reviews of specific services and products. They are used to stay up-to-date on events that occur within families, clubs, organizations, and businesses. Blogs are used to swap recipes, to learn, and to vent. If you can think it, it is probably on a blog someplace.
Well even as good as this comment online blogs is what if it is from a site that is not congruent with my market? Or, what if their site has no page rank, traffic, etc; etc?
The term weblog was invented by Jorn Barger in 1997, but it was shortened to Blog by Peter Merholz in 1999. The word blog may have actually been a typo. Peter used the phrase ‘we blog’ in the sidebar of his weblog. Blogs started popping up more often on the Internet in 1999, and in March of 2003, the Oxford English Dictionary added the words weblog, weblogging, and weblogger to the dictionary.
Buying backlinks, unless it is a service that hand submits those comments and as I described, is a big waste of your hard-earned money. Whether you pay someone to use it or you use it yourself, automated blogging software is another waste of time and money. Also, leaving the wrong type of comments on the wrong type of blogs will do you more harm than good.