Because of curiosity and my love of all things Internet related, more than three years ago I attended a bloggers’ get together. When asked if I had a blog, my answer was that “I do so much writing already, why would I ever need or enjoy creating a blog?” Since that memorable evening I read a few blogs, but still felt no desire to have one of my own. And then, it happened! I was bombarded by glowing reports of the importance of and marketing payoffs of having a blog.
Okay, this is what I am talking about when it comes to bad blogging advice. What’s sad about this is that people get sucked into this crap and end up spending a bunch of money on worthless backlinks from worthless blogs.
Oh, I’ve had a bunch of blogs cover my business, but I got no sales. Bloggers are just looking for free stuff anyway. Plus I can’t afford to send them samples or waste my time writing guest posts. Enough with these little guys, I’m ready for the big leagues.
Buying backlinks is NOT the way to go about increasing backlinks to your blog. Why spend money for someone else to run canned comments through some automated software program, spewing them out like a shotgun all over God only knows where?
If you already have a website, adding a blog can help you get more visitors who are interested in you because you will be writing about your area of expertise. And since the search engines love websites that are tightly focused and updated often, your site can move up quickly in the search rankings.
Since 2003, blogs have been increasing in popularity. People have blogged about current events, war, politics, television shows, television stars, terrorism, and almost any other topic you can imagine. Blogs are used to inform people about services and products by allowing people to post reviews of specific services and products. They are used to stay up-to-date on events that occur within families, clubs, organizations, and businesses. look it up are used to swap recipes, to learn, and to vent. If you can think it, it is probably on a blog someplace.
Blogs have communities of their own. There are blog networks, blog directories, and lists of friends in most blog accounts. You’d be able to expose your main website’s link to a brand new audience because of this.
Take as much care writing a pitch for a blogger as you do for a national magazine, TV show, or other outlet. Many bloggers don’t respond because they get blase pitches that treat them like the sewer rat of media. Not cool.